Tuesday, December 18, 2007
Just say "I saw it on the Radio"!
Perhaps I am spoiled with satellite radio, I sit through endless hours of music with for the most part no radio DJ and very little imaging. I guess that is the trade off that I must make not to sit through 7 minutes worth of spots. Yes 7 minutes is what some stations play in the spot cluster (at :21 and :47). Back in the day we used to play 9 minutes an hour (3 minutes each at :21, :35 and :47) and all spots were sold. Most hours would not have a break at :35. Today stations are selling to a saturation point and they play spots in all spaces that are not filled. Every hours has a full 14 minutes worth of spots giving you more than enough time to say "I saw it on the radio"!